Art Apprecition IP Week Two Essay Example | Topics and Well Written Essays - 500 words

Craftsmanship Apprecition IP Week Two - Essay Example The craftsmanship incorporate well known burial chambers of heads and Egyptian drawings (Robins, 2008). Addendum A shows the Sphinx of Senwosret III. The period was between 1878 B.C. to 1841 B.C. The curio shows that the sculpture contains the half collection of brute. The other piece of the mammoth is the top of a person. B. The Smithsonian Institution Freer Gallery and Sackler Gallery Ancient Art Sackler Gallery Ancient Art. The Smithsonian Institution Freer Gallery and Sackler Gallery Ancient Art Sackler Gallery Ancient Art contains workmanship antiquities from the Ancient time frame. The timeframe incorporates famour workmanship pieces like the colossal Sphinx. The museum’s curios, including Appendix B, incorporate assortments from a few nations. One of the conspicuous segments of the historical center is committed to old Egyptian Art. The workmanship pieces speak to things originating from the hour of the Pharaohs. The above sculptural structure is run of the mill of Ancient Egyptian Art design (Schatz, 2009). C. The Louver Museum. The Louver, France, Museum likewise incorporates Ancient Egyptian craftsmanship antiques. The gallery contains sculptures and different curios that speak to the hour of the Egyptian Pharaohs. Type of the Artwork. The two works of art have various structures. The hieroglyphic drawing (Appendix C) is two dimensional while the burial place of Pharaoh Perneb is three dimensional. The Ancient Egyptian fine art is two dimensional. The photos of the old Egyptian time frame incorporate straightforward lines to show the state of a person or a creature. Be that as it may, the Ancient Egyptian figures are three dimensional. A case of three dimensional craftsmanship is the Sphinx sculpture (Springer, 2010). Moreover, the Appendix D picture shows the burial place of Perneb. It was developed during 2381-2323 B.C. The burial place is made of stone and other concrete like materials. The burial chamber represents there is an existence in the wake of death. Further, the materials utilized are plain paper. Really taking shape of the pyramids and the Sphinx, stones were utilized really taking shape of the pyramids. Coarse mud

Mainstreaming Should be the Parents Decision Essay -- Argumentative Pe

Mainstreaming Should be the Parents Decision  Coordinating youngsters with handicaps into ordinary study halls (otherwise called mainstreaming) has been a colossal issue in instruction frameworks as of late. The objective of mainstreaming is giving the most proper and helpful instruction to a kid at all prohibitive setting thus the subject of where the youngsters with handicaps advantage the most is the issue that is the hardest to reply. In the 1960's there was no doubt. Nobody even idea about taking a youngster with a debilitation out of a specialized curriculum and putting them inside a normal homeroom. Be that as it may, presently, incompletely on account of parent's solicitations, select school locale are mainstreaming. The discussion over mainstreaming being fortunate or unfortunate can be handily taken from either side. The seriousness of the impediment and how extraordinary the need is for additional assistance have a significant impact in deciding whether setting a youngster with a psychological impairment into an ordin ary study hall would profit the kid the most. In any case, for a situation of a debilitation, for example, Downs Syndrome, a standard homeroom setting isn't the most ideal spot for that youngster. In this manner, specialized curriculum is the best decision. A great tale about the favorable circumstances and drawbacks of mainstreaming was told in a section of Defining moment. The fragment centered around two little youngsters, both with Downs Syndrome, who were place in two unique schools for the term of a year. Bobby had come back to his school for the intellectually incapacitated while Sean's mom had battled to get him out of that school and set into a standard study hall in a government funded school. The portion followed every one of the young men's understanding and progress consistently. The best advantage of a custom curriculum, s... ...has improved with hitting and kicking, yet it is as yet a major issue. Sean gets baffled when he can't accomplish something so he takes it out on another person by being fierce. This cases worry among the guardians of the standard youngsters. They have an inclination that Sean can be diverting to different understudies thus influence the instructors to give less consideration to them and more to Sean. Mainstreaming will be a significant issue in instruction in years to come. It is difficult to state if mainstreaming is fortunate or unfortunate since I think it varies with each case. For somebody with just a discourse impedance, mainstreaming might be the correct activity. It ought to be dependent upon the parent to choose what they feel is best for their youngster. In spite of the fact that I differ that Sean is getting the most by being in a normal study hall, his mom feels diversely and I regard her decisions.

Automobile and Martha Johnson Essay Example for Free

Vehicle and Martha Johnson Essay Martha Johnson is a mid-class work family. Martha’s objectives are purchase a vehicle, lease a condo, remain at home and be a full time understudy, take some time off, or set aside the cash. The cash she has it is from her auntie. Her auntie died and left Martha cash. I am composing this exposition to suggest my choice on how Martha Johnson ought to go through her cash. The picked I am going to make is going to assist her out how with spending her cash. The primary objective that Martha has at the top of the priority list is to purchase a vehicle. The focal points is that she has a vehicle that she can use to go to class and go to work. She can likewise utilize the vehicle to take her mother to her regular checkups. Likewise she can go to the store when she needs to purchase something like food, or garments she will go out on the town to shop. The detriments is that Martha should pay for gas and pay vehicle protection for the vehicle she purchases. She should purchase an utilization vehicle not another vehicle. Additionally she would need to fix the vehicle on the off chance that it has any issues with the vehicle. The subsequent objective is that Martha needs to lease a condo to herself and offer it with a flat mate additionally she will be a full time understudy . The favorable circumstances is that Martha will have her own place and wont be living with her folks. She will likewise be near school and she will stroll as opposed to heading to class. She will likewise will have the option to complete her vocation early. Vehicle and Martha Johnson. (2017, Feb 08). We have expositions on the accompanying themes that might hold any importance with you

MHE513 - Risk Assessment and Epidemiology Module 2 - Case Essay

MHE513 - Risk Assessment and Epidemiology Module 2 - Case - Essay Example The Public Health Statement of Agency for Toxic Substances and Disease Registry (ATSDR, 2005) gives data about zinc, incorporating the perils related with over the top presentation to the in any case fundamental component. Zinc is a universal component of the earth’s outside layer, happening in limited quantities in practically all molten rocks. It is broadly dispersed in air, water, soil, and all living issue. Zinc enters the earth both through characteristic procedures and human exercises, specifically exercises, for example, mining, cleaning of zinc, lead and cadmium-containing metals, steel creation, and coal and waste consuming. Expanded degrees of zinc in the dirt can happen through removal of squanders from metal assembling businesses and electrical utilities creating coal debris, and manure application. Modern and household sewage and run-off from soil containing zinc can discharge zinc into conduits and ground water. Zinc, present as fine residue particles noticeable all around, is washed somewhere near downpour and snow into the lakes and waterways where it for the most part chooses the base. A limited quantity of zinc may happen broke down in water. The grouping of broke down zinc inc rements with expanding corrosiveness of water. Zinc and its mixes have numerous modern uses including galvanization of iron and steel to forestall rusting and erosion; arrangement of composites, for example, metal and copper; assembling of dry cell batteries, white paints, earthenware production, elastic, texture colors and wood safeguarding mixes. Zinc is additionally a significant constituent of beautifiers, hair-care and medicinal services items, for example, sunblock salves, baby powder, hostile to dandruff shampoos, diaper rash balms, antiperspirants and so forth. Zinc chloride is utilized to make smoke bombs. Zinc carbamates are utilized as pesticides (World Health Organization WHO, 1996). Introduction of people to metals is commonly inescapable as metals are universal in the earth. Synthetic concoctions including zinc are discharged into the earth (air, water

Health and Safety Management System-Free-Samples for Students

Question: Talk about the Health and Safety Management System in Empower Company. Answer: Presentation Name and area of the organization The name of the organization is Empower Company built up in Dubai with a mean to give cooling administrations to the individuals of Dubai. Engage implies Emirates Central Cooling System came in the year 2003. Its principle object is to give effective usage of vitality assets utilizing area cooling process (Kuppuswamy et al., 2017). Its objective is advancing economical utilization of vitality assets by teaching financially savvy, nature well disposed, unwavering quality cooling administrations in area level. This makes enormous consumer loyalty and more requests for the item thus supports for increasingly green business. Because of development in benefit makes development in long haul interests in share showcase. Point and reason Point of this organization is to be at the top situation in giving cooling administrations at region level. Utilizing feasible business and making effectiveness in the innovation and work culture makes a solid effect on the development and the profitability. As far as yield and benefit, organization appreciates more noteworthy accomplishment in the yield because of consumer loyalty. On the off chance that this proceeds, the organization will accomplish its objective regarding position and rivalry. Organization foundation Enable association is separated into four major heads and that are telecom administrations, industry administrations, data the executives administrations and force administrations. Engage is a restricted industry came in 1998 in Finland and Helsinki. The biggest portion of development originated from vitality part. Finland is the biggest vitality wholesaler. Enable organization set up as a joint endeavor between Dubai power and Water Authority. The organization had effectively finished its ten years of its capacities with expansion to its steadiness and consistency in the development part. It accomplished its objective of being at the top position all inclusive regarding giving cooling administrations at region level (allude to reference section 1). With its steady improvement in the methods for assets and innovation, it had accomplished its strong development. The organization centers around present day methods for maintainable business condition in this way because of these they generally accomplished consumer loyalty. A client gets fulfillment just the items or administrations are client inviting. Client cordial incorporate the interest and necessity of the clients with great quality assets at sensible rates. Enable organization keep up client worth and notions while offering types of assistance to the clients. Because of this, it is driving at top situation as far as market and economy (allude to addendum 4). Structure of the association In excess of 44000 clients comprise of the greater part of the offer in the UAE. Engage organization incorporates 65000 workers by 2016, who play out their relegated jobs and duties in the association. At region level, almost one million refrigeration tons exists and the organization gives the offices utilizing distinctive milestone ventures like Dubai global money related division, Dubai medicinal services segment and business straight. In the year 2014, it gained palm utilities that are viewed as second biggest cooling specialist organization as far as locale level (allude to informative supplement 2). Line administrator A line administrator is a sort of association head that takes care of the whole business framework. It cares for the activities and the elements of partners. They perform different capacities like selecting, preparing, group building, breaking down the companys in general execution development. Regarding Empower Company, the line director incorporates the CEO and the administrator of the organization (Hajro, Gibson Pudelko, 2017). Ahmed Bin Shafar, the CEO takes care of the general working of the association (allude to addendum 5). He is the establishing individual from the organization, and finished 19 years of his involvement with this work culture. Similar to the line director, he gave vital business ways and system and under his authority drove the organization to top situation in area cooling specialist organization. He is a speaker at number of occasions like American culture of warming, refrigerating and cooling engineers. He is a part at universal region of vitality affiliati on, in this way with his difficult work accomplished more prominent statures. With appropriate line of overseeing different jobs and making representatives fulfillment, will make positive effect in the association as far as efficiency and development. Work-subtleties Distinguishing the issue An issue makes five inquiries of why, when, how, who and what. Why represents the explanation of the issue, how the event of the issue is, when is the term of the issue and, who is the purpose for the issue, and the latter is the thing that can be the answer for tackle the issue. There are five phases of an issue in the association. They are recognizing, portrayal, formation of different arrangements, examination of the best arrangement, and execution of the arrangement. First stage is to distinguish the issue, what is the issue. The following stage is to comprehend the issue in a detail. In the wake of knowing the issue in a spellbinding manner, the following stage is to make different answers for tackle the issue. The last stage is to pick the best arrangement and to actualize that answer for tackle the issue. In aggregate, these are the different phases of critical thinking at work place (allude to addendum 7). Concerning this organization, at that point the association should give the cooling administrations at locale level. There are issues emerging in cooling administrations and so as to take care of the issues the initial phase in critical thinking is to distinguish the issues. Here the issue is water is leaving from the fan curl along these lines making spreading the temperature regarding briskness, returning into typical warm temperature. This is the issue looked by the individuals of the region. Figure 1 Heat Exchanger (Source: MarineInsight, 2017) Figure 2 Water Pipelines (Source: iStock, 2017) A water-pipeline will include all around arranged just as planned water dispersion organize. The various types of water channels will incorporate huge measurement primary funnels, which give gracefully to various zones just as littler branch lines and little breadth pipes is arranged in the individual structures. The water pipes are extending from mammoth mains of up to 3.65 m in breadth to little 12.7 mm in pipes that utilized for taking care of individual structure outlets. The materials utilized for developing the water funnels will incorporate polyvinyl chloride, cast iron, copper just as steel. In this kind of issues, a great architect can give the best answer for the issue. As indicated by an architect, taking care of issue requires five phases and that are materials gathered, issue is expressed, discovering values , making suspicions, schematic charts, numerical counts that incorporates conditions and investigation, in conclusion, ascertaining the outcomes and checking whether it is pertinent or not. Specialists consistently utilize logical way to deal with tackle the issues (allude to informative supplement - 6). Warmth move Move of warmth starting with one source then onto the next is heat move. It incorporates scarcely any benefits while utilizing heat move. They are reasonableness, productivity, quality, stock space and fill-ins are simpler. Utilizing printed sheets and value breaks, one can spare more by utilizing heat moves. It empowers for more productivity in the event of warmth move. Alongside the delay purchases, it likewise finishes the piece of the request left. Printing done dependent on request. In this way, it prompts stock space. Because of stable arrival of paper for effective ink inclusion alongside the fresh lines that again makes a decent quality while utilizing move of warmth. It supports simple fill in because of requesting of value breaks as the requests can be fill in practically no time. It makes more reserve funds and benefit in heat move component (allude to aappendix-3). Warmth exchanger at cooling areas Locale cooling framework incorporates circling fluid, warm application, size of system that incorporates populace inclusion, building bunches of high thickness, modern parts, and local locations of low thickness. Region vitality framework is monetary effective in the event of exceptionally thickness populated city. There can be more utilization of advance innovation and government guidelines. It likewise empowers for greater supportability and condition cordial, as they will in general have adaptability in wording financially savvy, creation of crude materials and present day methods for innovation. Potential upgrade in innovation all together for the extension of region vitality cooling framework requires huge incorporated warm systems. This will make increment in the usage of manageable financial assets and productivity sooner rather than later that eventually will prompt business achievement and manageability. An association to make long haul progress, there must be solidarity for the separate assignments with their particular work jobs. Group building assists with finishing work quicker with less time. Appropriate portion of division of assignment according to specializations makes greater profitability and yield. There must be acceptable rousing pioneer who can deal with the group so as to make certainty among representatives. Legitimate group building will take care of the issue all the more rapidly and without any problem. There will be increasingly number of innovative answers for the issue in a group, in this way choosing the best arrangements out of the accessible options so as to keep up the guidelines of the association. Making collaboration, accomplishing work into groups makes less weight of the work. In cooperation, there are odds of more work at less point in time. Collaboration makes positive effect on the association, in this way helps in building great notoriety of the asso ciation and aides in building great connection among representatives. Working in groups likewise set the cutoff time focuses to finish the allocated task. As an individual worker likewise, by completing th

Using Flickr for Business Purposes

Using Flickr for Business Purposes It’s one of the most utilized and well-known, if not the most popular (that honor currently belonging to Instagram), photo-sharing sites in the world. Flickr is one of the pioneers of social networking and photo-sharing, and while it may have recently been eclipsed by others in some key respects, its core functions photo storage and sharing can provide invaluable marketing facility for businesses looking to grow their brands. © Shutterstock.com | GongToIn this article, we will explore, 1) the history of Flickr, 2) the purpose of Flickr, 3) the benefits of Flickr, 4) setting up a Flickr account, 5) using Flickr for Business, 6) Flickr terminology, and 7) best practices/case study.HISTORY OF FLICKRFlickr began, not as a standalone social media website or smartphone app,  but as a series of features in a massively multiplayer online game (MMOG) called Game Neverending. The MMOG was created by Canadian husband and wife developers Steward Butterfield and Caterina Fake, and developer Jason Classon. It game failed, but the firm launched Flickr in its wake as a stand-alone site. Flickr quickly became very popular, attracting a large user base and the attention of industry publications and firms. Butterfield’s firm, Ludicorp, was rapidly acquired by Yahoo in 2005 â€" a year after launch, for $35 million. Yahoo increased user storage limits for users, but, some critics contend, failed to nurture the existing soc ial community, leaving the field open for other players such as Facebook and Instagram to grab social market share. While the integration with Yahoo â€" allowing all registered users to use Flickr, grew Flickr’s user base, the transition likely cost Yahoo the engagement of Flickr’s highly active early users. It also had difficulties with mobile engagement as Yahoo Mobile’s Flickr functionality was, according to many critics, poorly designed and only for existing users. Today, Flickrs direct competitors in the photo-sharing space include Instagram, Photobucket, Shutterfly, SmugMug, Picasa, Kodak Gallery, Pinterest, and Snapfish; and in the social space, include the aforementioned plus Facebook, Google+, Tumblr, and Pheed, among others. Nevertheless, Flickr still has a huge database of organized photos, a user base of 92 million as of February 2014, and high profile users, such as The White House.PURPOSE OF FLICKRWhile Flickr was originally designed as part of an MMOG to enhance its user experience, Flickr itself was designed to allow users to organize and store photos, as well as to engage with each other’s photo content. Today, the purpose is much the same. Users with a free account get a Terabyte (TB) of storage, which makes it excellent for archiving, especially for amateur and professional photographers, who might want to save uncompressed files for later in-depth photo editing. Flickr still has social networking tools, such as the ability to like, comment, and share content, as well as to create and join groups around a common interest. And Flickr does have mobile apps for iOS and Android operating systems, which have received praise from critics, though these have been eclipsed in usage by Instagram, among other photo-sharing apps.BENEFITS OF FLICKRFlickr can be used â€" and is best suited â€" for photo-sharing, photo organizing, and archiving. It is ideal for photographers and in-house creative staff, as well as marketing initiatives. You can eas ily organize photos, batch edit them, geotag them, and access them from anywhere. Flickr can be easily integrated into content management systems (CMS), such as WordPress or Drupal, for the display of your photo collection on your blog/website. You can determine who has access to what photos through robust privacy controls, as well as use filters to categorize the content they upload and/or search for. You can upload family friendly photos and/or adult content photos depending upon your brand. And you can release your photos under several different license types, such as those found under Creative Commons 2.0.Photos on Flickr can also be easily shared on your Facebook, Twitter, Tumblr or other social media account. And the free TB of storage, which can be used to download photos of any size, is far more than the amount offered by other photo sharing sites. Google, for example, offers unlimited space to download files that are of a maximum size of 2,048 pixels; however, it charges $5 0.00 per month for a TB with an unrestricted download size. Flickr offers Free, Doublr (which offers 2Tbs of storage) and Pro accounts which offer unlimited storage.Further, its social media network allows you to extend your brand online, build brand awareness, generate leads, and enhance SEO. There are over 10 million Groups to join, each based on a common interest. Flickr mail lets you connect with other Flickr users. The Explore link leads to Flickr curated photos; those selected are usually unique or popular or both. And Flickr’s mobile app allows you to shoot and edit 30 second videos â€" a direct challenge to Vine and Instagram.Last, but certainly not least, is the fact that Flickr claims no ownership rights of the photos uploaded onto its site, unlike some other popular photo-sharing social media sites.SETTING UP A FLICKR ACCOUNTTo set up a Flickr account, first you need to set up a Yahoo account, which is both free and simple. Visit www.yahoo.com. Select Flickr from the to p of the page, and then Sign Up on the following page. You will be prompted for some personal information on the following page. Once you do so and click Create Account, you will be prompted to create a Flickr username, which ideally should be either your brand or a term closely related to it. You will then sign in and be ready to upload photos.Before you upload your photos, there are a few things to consider:How will you organize your photos hierarchically? What albums, collections, and tags will need to be used to ensure that your photos are arranged in a user-friendly manner?Is there a particular naming convention you plan to employ?What rights will users have to access and use the photos?Are your photos high quality and/or unique? Flickr users engage more with photos that are both, so if you may want to consider doing away with the randomly snapped smartphone shots.What size will your photos be stored in? Because of its capacity, you don’t really have to worry about compressin g your photos to save storage space. You have the option of limiting user downloads to a particular size, which may deter users from downloading them for unauthorized use.What do the photos you choose to display say about your brand?How will you integrated Flickrs content distribution capabilities with your content roadmap and/or third-party social media management tools, such as HootSuite? How will you integrate it with your website? And how will you integrate it with your existing digital archive?What metrics will effectively measure the success or failure of your Flickr usage? Comments? Shared photos? Make a determination and enable the Stats tool in Flickr to track your progress.It’s a good idea to explore the site, read through best practices for sharing and storing photos on Flickr, and answer those questions well before you start uploading photos. USING FLICKR FOR BUSINESSEven given its diminished standing within the ranks of social media tools, there are still many benefit s to using Flickr for Business, first and foremost, displaying and archiving photos.Displaying and archiving photos and videoMany firms struggle with warehousing their digital photo collections. Even though they do not take up the physical space of a printed photo, they do take up server space (and depending on the file format, they can take up quite a lot of it). A Flickr professional account, which costs a mere $50.00 a year, affords you unlimited server space, which can greatly reduce the strain on your own internal data warehousing resources, and the cost of acquisition of dedicated storage space for your photos. Further, Flickr tools, such as Organizer, make it easy to label, categorize, tag, and source your photos, individually or en masse, for posterity.Flickr allows users to make their photos or publicly visible. Integration with WordPress, through Plugins, is seamless; other CMS can display Flickr content on webpages as well. And even if yours cant, you can always add a lin k to your Flickr photo collection online. Further, Flickr can be a great place to find stock photos to display on your website â€" in many cases much cheaper than those on existing stock photography sites.That one TB can also be used to upload videos, either those shot with Flickr tools or others. As of yet, Flickr does not add advertisements to videos you choose to display publicly on Pro accounts. You can upload high definition videos of up to 1GB each that last for up to 3 minutes.Extending reach and visibilityStoring your photos on Flickr not only gives you the capability to share your photos on existing social networks, but you can also connect with fellow Flickr users, and share and comment on photos on the site itself. And Flickr’s users are active and engaged: one million photos are shared per day on the site. Sharing photos here allows people another way to connect with your brand. You can use Flickr as a photo portfolio, photo directory of your products, or archive. And if you use the site for archiving purposes â€" dumping most if not all of your photos on the site and making them publicly visible (as opposed to carefully curating content), candid, imperfect photos, as well as staff photos, may help humanize your brand.Flickr also provides visitors the option to print photobooks from albums and collections of photos, which can expand your reach.Expanding your networkFlickr may not rival Facebook or Twitter in terms of social network reach. However, as a free service offered to Yahoo customers, it does still have a formidable number of registered users. You can network by clicking the Invite Your Friends link under Contacts, to import your email contacts database to Flickr, see which members of your network/customer list/target consumers are already on Flickr, and invite those who are not. You can join Groups and engage with Flickr users, peruse pages of individual Flickr users, and highlight other users in Galleries you create, to engage Flickr us ers and grow your list of Contacts. From this base, you can build brand awareness, generate sales leads, and conduct product and market research.You can also optimize photos, tags and titles to appear high in search results, which can make your brand more visible. Be on the lookout for pictures of happy consumers using your product or service and display these prominently on your Flickr page and on your website. FLICKR TERMINOLOGYThe following is a short list of terms that are essential to using Flickr optimally.Tag: a way to organize photos by assigning them unique words or short phraseGeotag: geotagging is a form of tagging in which you can categorize your photos by the geographic location in which they were takenAlbums (formerly sets): a group of photos, organized by a Flickr user according to their criteriaCollection: a group of photo albumsGalleries: a collection of third-party photos on Flickr that you curate and can comment on. Galleries are limited to 18 photosFlickr Badge: an HTML or Flash photo that showcases your pictures â€" either all of them, an album, or a group sharing a common tag. You can use BadgesContacts: Flickr’s versions of friends or followers. You should strive to build a large base of contacts, consisting of members of your target market and influencers.Photostream: a Flickr users’ unique feed of photos, which can appear to them based on their preferences, as one of several different views, including a slideshow, a justified view, and a chronologically-ordered archiveFor a deeper dive, there’s also a handy guide to Flickr slang on Flickr here.BEST PRACTICES / CASE STUDYYou should familiarize yourself with Flickr, its Community Guidelines, and its community before establishing a presence there. Some of the best practices for Flickr usage are readily apparent, such as filling out your profile information completely to make sure people can find you, and describing photos fully to enhance their visibility. Others are fairly intuitiv e, such as avoiding the hard sell on a network meant for photo sharing and engagement. Others include:Upload photos in such order that your best photos are last. These are the photos that will show up first the Photostreams’ of your Contacts;Upload your photos in real-time to increase interest in your event or initiative;Take great pictures, which makes it more likely that you will gain Contacts;Creating groups relevant to your target consumers and sharing content of interest with them;Create Flickr Badges and embed them on your website and/or blog to share your photos with its visitorsUse Flickr to share your photos on Facebook, Twitter, and Tumblr.Create and join Groups of interest to your Contacts, target consumers, and influencers, and engage members of these groups fully.Review and assess your data on a regular basis, by enabling statsA number of brands have successfully incorporated Flickr into their social media, as well as their broader marketing, strategies. One such bran d is Graco â€" the baby product manufacturer. In 2007, Graco realized it needed to engage active parents over a long term. Their preliminary research pointed to the fact that this target group hated hard sell commercial initiatives; their approach then became to integrate themselves into parental activities. The firm began to hold parental get-togethers, and blog about them using Flickr as a photo-sharing tool. This content strategy has enabled them to build a robust community on the photo sharing site. Using their own metrics, Graco saw a 15% increase in brand perception in 2008, as well as significant positive reviews. The blog went from 59th in the rankings of the ParentPower index within six months of launch to 34th within a year. Graco also began to post user photos of themselves or others using Graco products, as well as candid, behind-the-scenes staff shots â€" to humanize its brand. By building a vibrant community around, Graco has not only seen an increase in positive impre ssions, it has also likely mitigated negative ones. Graco has endured several recalls, and has used its social channels to engage with parents â€" apologizing and discussing solutions.

Strategy that will increase profits and to go international - Free Essay Example

What is a strategy? Strategy is the determination of the basic long term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources for carrying out these goals (Chandler 1962) International Expansion This report is about a company which is a clothes manufacture based in the north east of England in Darlington. This company which is owned by my friends Father and has been established for well over 15 years. Mr Sandhu was employed by a family friend in the 1970s where he gained experience in the clothing sector, he picked up knowledge and skills on how to run the labour aspect of clothing manufacturing. After this he left this job and with his savings opened up his own clothing company in Darlington. At first the distribution channels was limited so they started selling their goods through market stalls. The company employed 20 people but then expanded to more. They specialise in manufacturing clothing for women and children. Their main distributing channel at this time after the market stalls was to small independent retailers across the England and supplying Yours Clothing and recently started producing garments for Lipsy London. At the start of 2011 Mr Sandhu decided to work on a strategy that will increase profits and to go international. The plan was to think of what country labour and materials would be cheap and the day to day running of the business. He had to take into consideration the amount of employees and if he was going to buy a new factory or rent one. He took a numerous amount of trips to India to see which one would be more cost beneficial for him. D S Fashions Ltd strategy is To produce unique high quality goods, through methods which involve cost efficient manufacturing , and enables us to retail our goods to reputable companies at cheap prices, ethically and fairly which benefits all stakeholders To achieve these objectives outlined in the statement above the company had to stick to a certain path, the business environment which affects the profits of the company such as the material, labour, machinery and tax all was considered before a strategic plan was thought about. The clothing manufacturing industry in the UK is chang ing where more companies are now going abroad to set up factories because the costs are lower to run and cheaper to produce garments. This means there is increased competition from competitors and the external factor needs to be considered, before the move to go international is considered. DS Fashions Ltd used this model to create strategic plan this is what the model looked like: Objectives External factors affecting business PEST Internal factors affecting business SWOT Plan to achieve objectives Implement Plan Review and Evaluate To investigate further and to get a broader picture of what issues can arise a PEST analysis was created which assessed the Political, Economical, Social and Technological factors which could affect the external influences on the international expansion. This is a PEST analysis on the external environment and external influences that could affect the expansion to India. Political War Changes in Import duties VAT rises Better relations between India and UK Economical Inflation Creates new employment opportunities therefore reducing unemployment Beneficial for the UK and Indian economy Social People might not want clothes from India New trends in fashion can contribute to extended clothing lines, which can cause expansion for factory Technological The use of the internet is beneficial because trips to India can be limited, designs can be emailed and video conference can take place from anywhere in the world New machines such as the Veti graph system which enables cut patterns and makes it accurate and cost efficient as it minimises waste of fabric After this PEST analysis it shows a balanced side of the advantages and disadvantages of the risks and opportunities to move abroad for DS Fashions Ltd, considered in the business environment externally. However even though these environmental risks have been established it is still necessary to do a SWOT analysis on international expansion strategy that could affect the strategic plan being implemented, that is why the strategy needs to be assessed DS Fashions Ltd SWOT is illustrated below. SWOT on DS Fashions Ltd Strategy Strengths Advertising to a new market Bigger market share Attracting new customers Offering something locals cant Weaknesses Different culture Different fashion trends Competing with loads of others competitors in India need to established Opportunities Cheap distribution costs Cheap labour Larger workforce with lower price which means mass productions Quality control which gives good competitive edge Threats Big competitors such as Primark and Matalan has a bigger market share and negotiate better deals as they mass produce garments Deadlines might not be met on time Other companies setting up business in India for fashion trade The analysis clearly outlines positive and negative outcomes on the strategy but the strategy looks more promising for the future, moving to India would be a positive outcome. As the strategy was a way of DS Fashions Ltd to expand to India which could be more cost efficient for them. The SWOT analysis suggests by doing this they can infiltrate a new market and could take a big market share of the fashion industry. Also it suggests by expanding to India they will be able to produce larger quantity of garments, using high quality materials and fabrics. As they will have a larger workforce they will be able to produce garments that need more lab our in production, because they will have a bigger and more powerful workforce they will have a bigger turn around period therefore attracting more customers. One of the weaknesses that the SWOT picked up was the difference in culture, however it can also be seen as strength because they could diffuse the two different cultures and create a new market, or they could also provide to the smaller minor Asian community within the bigger British western community, thus producing garments to cater for different cultures within the UK and other potential distributors. Opening the production unit in India would mean that they would get cheaper labour; therefore they would be able to invest more into the quality of the fabrics and the quality of the labour, so they would be producing garments of a more higher standard, so they may also be able to enter a higher level market within the fashion industry. Another beneficial factor is that they will be creating more jobs in the Indian communi ty. Michael Porter came up with a concept of a value chain; this chain was made to include the functions which would give core competences over its competitors. The links with suppliers are referred to as upstream linkages and the distributors and customers are downstream linkages. Different organisations have different value chains. Tesco will have a different value chain to Comet the electrical goods retailer. Having an analysis of the value activities helps the organisation identify where there is potential, finding this out they can change activities and improve the way they are run. The way it is analysed is not in isolation but with external linkages too such as distributors and suppliers. Primary Activities Inbound Logistics Operations Outbound Logistics Marketing and Sales Services Efficient links to suppliers Products. Large Shipments, massive warehouses Mass production to exploit economies of scale and experience effects to cut production costs Selection of bulk or large order low cost carriers. Tight controls on inventory levels Little promotion or advertising. Products priced to generate large sales volume Modest after sales service and maintenance. As you can see above these are the primary activities of the value chain, this in relation to DS Fashions Ltd, will have the same structure. Now we will look at the support activities. Support Activities Infrastructure Human Resource Management Technology Development Procurement traditional centralised managerial style with formal procedures and rigid hierarchy:emphasis on cost control Intensive training to emphasize cost saving:encourage employees to look for new ways to improve methods Economies of scale of RD and technology development: process innovation Seek low cost suppliers, use size in bargaining with suppliers The Risks Too much differentiation Buyers become better informed Dilution of brand identification Sustaining perceived distinctiveness Offering more features than customers desire, especially if this is reflected in a premium price Demand becomes more price sensitive, which limits any price premium that may be charged Offering lower priced product-line extensions may adversely affect quality brand image Imitation and product improvement by competitors, or changes in consumer tastes, or changes in technology can all undermine a differentiation strategy Conclusion After looking at DS Fashions Ltd strategy it is quite clear that it is a very positive move forward. This international expansion has been beneficial for the company as well as the consumer and also the workers. Sticking to their ethical and environmental efficiency DS Fashions have scrapped the image of moving to India as a sweat shop and taking advantage of labour to a fair way. Everything has been taken into consideration for this international move and the benefits and rewards are big.